Celebrating Color and Quality
From humble beginnings to a leading name in the paint industry, Benjamin Moore paints have become an emblem of quality, vibrancy, and innovation in color. This blog post will delve into the world of Benjamin Moore, exploring its rich history, commitment to quality, and its innovative approach towards color.
More than Just Paint
Apart from providing top-notch paints, the focus is also on enriching the customer journey. Their network of independent retailers ensures personalized, expert advice on color selection, finishes, and application techniques. Their online resources and color tools further facilitate a seamless and enjoyable painting experience.
Building a Legacy of Color
Founded in 1883 by the Moore brothers, Benjamin and Robert, in Brooklyn, New York, Benjamin Moore & Co started its journey by producing a single product – Moore’s Prepared Calsom Finish. Over time, their dedication to superior quality paint has seen the company expand their product range and establish itself as a respected brand, renowned for its durability and rich pigments. Today, Benjamin Moore is a revered name in more than 50 countries worldwide.
Unwavering Commitment to Quality
One of the pillars of Benjamin Moore’s success is its unyielding commitment to quality. Their paints are designed to cover in a single coat, resist mildew, maintain their color over time, and stand up to washing and scrubbing.
Their Regal Select line, known for its durability and smooth finish, and the Aura line, celebrated for its rich color and quick drying properties, are testaments to this quality promise. Regardless of the line, Benjamin Moore’s products are designed to deliver a premium painting experience and an exceptional finish.
Pioneering Sustainability
Benjamin Moore has also taken strides in the area of sustainability. The company offers a range of eco-friendly products with low or zero VOCs, such as the Natura paint line, which is certified asthma and allergy-friendly.
Moreover, Benjamin Moore has been recognized for its efforts towards sustainability. The company’s manufacturing facility in New Jersey received the Green Seal GS-11 Certificate for its environmentally responsible manufacturing process.
